Research & Delivery

January 22, 2013 mercadmin

Mercato provides full research services using both quantitative and qualitative methodologies to provide private and public sector organizations robust, insightful, and timely market, policy, client and/or organizational intelligence. With experience ranging from policy analyses, evaluation to market feasibility studies, Mercato is adept at undertaking original data collection and analyzes of new and existing data to form a customized client sensitive solution.

Mercato’s research services are augmented and extended through its knowledge translation services. Using workshops, case studies and curriculum based materials, Mercato can deliver research results to those who need it most – those on the front lines – creating capacity that is practical and routinely useable for its clients, something too often overlooked by many service providers. Einstein’s advice to make things “simpler, but not simple” guides Mercato’s research delivery approach across our roster of services.

Qualitative services include:

  • Interviews
  • Focus groups
  • Questionnaire and script development
  • Transcription
  • Report development
  • Workshop delivery on research methods

Quantitative services include:

  • Questionnaire development
  • Online data collection
  • Analysis (SPSS): univariate (descriptive), bivariate (relational), multivariate (controlled) analysis
  • Statistical evaluation / consultation
  • Report development
  • Workshop delivery on research methods
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